Winter Warmer Session: Rapid User Research

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Winter Warmer Session: Rapid User Research

Be equipped with tools and techniques from the world of Design Thinking that will enable you to understand your real customers real needs.

By Elevator UK

Date and time

Fri, 18 Nov 2022 14:00 - 17:00 GMT

Location

Famous Grouse Ideas Centre

WASPS Perth Creative Exchange Stormont Street Perth PH1 5NW United Kingdom

About this event

Winter Warmer Sessions

Our winter warmer sessions are designed to equip you with greater insight and focus on the key building blocks of a successful and innovative business.

You can decide to attend one or more of the sessions, depending on your business stage and knowledge gaps. The sessions will be workshop-based, with content designed to challenge entrepreneurs to be innovative in their thinking and understanding of customer needs. Plus, it's the chance for you to network and make new connections with fellow entrepreneurs in the creative and inspiring environment of Perth’s Famous Grouse Ideas Centre.

Session #1

Rapid User Research – Understanding the real needs of real customers.

With some studies indicating that over 90% of failed businesses do so because their products and services fail to meet their customers real needs, how exactly do you go about understanding what those real needs are? In this fast paced and practical session, we will equip you with tools and techniques from the world of Design Thinking that you can immediately put into action to better understand your real customers real needs.

Organised by

 Elevator is at the heart of Scotland’s vibrant entrepreneurial ecosystem.

Our passionate belief is that anyone looking to start or grow a business should have access to all the support they need to make it a success.

From our thriving Centres for Entrepreneurship in the North East of Scotland and Tayside, we help ambitious entrepreneurs accelerate their businesses through our unique delivery of Business Gateway services and our range of highly effective accelerator programmes.

Our goal is to build an ecosystem to support innovative new business growth, engaging and collaborating with partners through all sectors to collectively make Scotland an exciting and inspiring place in which to do business.

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